805 How to Become a Full Time Influencer with Brendon Burchard, Part 1

Jun 3, 2019

Brendon Burchard, a three-time New York Times bestselling author and top high-performance coach, shares insights on becoming a successful full-time influencer. He emphasizes the need for clarity in messaging and authenticity in brand building. Burchard discusses how to leverage novelty to captivate audiences and the importance of embracing vulnerability in content creation. He underscores the significance of intentionality and personal growth in navigating the influencer landscape, offering actionable tools for building a compelling personal brand.

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INSIGHT

Monetization Beyond Brand Deals

Influencers today primarily focus on brand deals, neglecting broader monetization strategies.
Learn the 12 major ways to monetize your brand for greater earning potential.

ADVICE

Define Your Message

Define your message intentionally and focus on the integrity of who you are.
Strive for congruence between your message and your actions to build trust.

ADVICE

Identify Your Core Values

Identify three words describing your best self and three words describing how you interact with others.
Set reminders of these words to align your actions with your desired identity.

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THE TIME TO HAVE THE MAP IS BEFORE YOU ENTER THE WOODS. There’s more opportunity now than there ever has to make money as an influencer. There are so many platforms, avenues, and audiences. But a lot of people aren’t doing it right. Everything has to be intentional. Everything. If you’re going through the motions, you’re in trouble. One of the biggest things that lights our brains up is novelty. You have to focus on what’s working and also on things in the pipeline for the future. Use the momentum you currently have but continue to reach for new heights. It takes more than just showing up. On today’s episode of The School of Greatness, I explore what makes a successful career as an “influencer” with one of the most-watched speakers in history: Brendon Burchard. Brendon Burchard is a 3-time New York Times bestselling author and one of the most-watched, quoted, and followed personal development trainers in history. SUCCESS Magazine and O, The Oprah Magazine, have both named him one of the most influential leaders in personal growth and achievement. Forbes named him the world’s leading high-performance coach and Larry King named him the world’s top motivational trainer. Brendon says you need to get clear on you who are, get clear on your message, and get clear on how you are going to influence others. He gives us concrete tools to take our “brand” to the next level. So get ready to learn how to have a powerful message and create positive change on Episode 805.
Some Questions I Ask:
Who should be thinking about becoming an influencer? (17:00)
How do you find your message if you’re trying to become an influencer? (21:00)
What is a “market?” (29:00)
What is your method and has it changed over the past 10 years? (43:00)
In This Episode You Will Learn:
Why you need to build a business, not just a platform (3:00)
How our past can hold us back from big dreams (10:00)
About the “role model” mindset (19:00)
Why you should come up with three words that define who you are (24:00)
The importance of having a “method” (35:00)
The power of vulnerability (39:00)
If you enjoyed this episode, check out the video, show notes, and more at http://www.lewishowes.com/805 and follow at instagram.com/LewisHowes

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