TRAP: The Real Adviser Podcast

83 - The Future of TRAP

Nov 6, 2025
The hosts dive into the future of financial advising, discussing Standard Life's move to include private assets and the associated risks for average clients. They also critique Deloitte's AI report, cautioning against over-reliance on technology. A survey reveals the impact of trust on client retention, sparking dialogue on check-in strategies. Plans for expanding the community include a Trap Academy and intensive learning retreats. Finally, they touch on cryptocurrency trends and recommend compelling podcast picks.
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INSIGHT

Clients Value Trust And Check‑Ins

  • Vanguard's Advice Survey shows clients highly value trust and behavioural coaching more than advisors expect.
  • Clients prefer more frequent, brief check-ins rather than only annual full reviews.
ADVICE

Schedule Short Regular Check‑Ins

  • Create brief interim check-ins (5–20 minutes) to build trust and reduce client attrition.
  • Use technology to free advisor time so you can prioritise human contact.
INSIGHT

Legacy Firms Can Pivot On Price

  • St. James's Place repositioned with low-cost passive options and competitive pricing.
  • That shift forces advisors to compete on delivery and value, not price alone.
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