What A Day The MAGA Health Movement
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Feb 17, 2026 Rina Raphael, journalist and author of The Gospel of Wellness, digs into how wellness culture became a cross-ideological movement. She explores shifts in wellness politics, clashes between food fads and public health, the rise of anti-vaccine strains within MAHA, and why influencers often outcompete experts online.
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Mike Tyson Headlined A Maha Super Bowl Spot
- Maha bought a 30-second Super Bowl ad featuring Mike Tyson on weight and processed food.
- Jane highlights the odd mix of spokespeople and the ad's tone as emblematic of the movement's contradictions.
Wellness Is Now Mainstream And Bipartisan
- Wellness has moved from counterculture to mainstream and now crosses political lines.
- Rina Raphael says this shift lets both left and right co-opt similar health ideas with different language and priorities.
Framing, Not Facts, Separates Political Wellness
- Political wellness messaging differs mostly in framing and priorities rather than core claims.
- Raphael notes conservatives emphasize freedom and family while liberals emphasize environment and farming practices.
