Context with Mike DelPrete Rory Golod: Balance of Power
Apr 2, 2026
Rory Golod, President of Growth at Compass International Holdings, is a longtime real estate leader scaling agent growth and tech. He talks about growing from 20 to 340,000 agents worldwide. He explains the Rocket/Redfin partnership as shifting power back to agents. He discusses pre-marketing as a pricing tool, learning by being on the front lines, and the discipline of focus.
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Robert Shakes Every Hand At The Annual Retreat
- At Compass retreats Robert and leaders stand at the entrance to shake every attendee's hand, once greeting 2,200 people and missing the event itself.
- Rory uses this ritual to show the company is there to celebrate and support agents personally.
Partnership Shifts Attribution Back To Agents
- The Rocket/Redfin partnership restores listing agent attribution by showing agent name, photo, and brokerage on Coming Soon listings.
- Rory likens the prior portal model to YouTube creators getting views but no recognition or compensation.
Send Leads Directly To The Listing Agent
- Ensure inbound leads from portal listings route directly to the listing agent rather than being diverted.
- Rory highlights Rocket's structure (mortgage-first) allows it to send leads straight to the listing agent without lead diversion conflicts.