Morning Brew Daily Shein Influencers Catch Backlash & Why Air Travel Is So Bad
Jun 29, 2023
Travel chaos this summer makes air travel a nightmare, with flight cancellations and staffing shortages in the spotlight. Meanwhile, Shein's influencers face a fierce social media backlash after a disastrous marketing trip. Costco tightens membership sharing, echoing Netflix's strategy. Airbnb struggles to maintain its post-pandemic boom, with falling revenues and rising prices nudging guests back to hotels. Plus, Ireland explores financial incentives for homebuyers to renovate, but with some tricky conditions.
AI Snips
Chapters
Transcript
Episode notes
Shein Influencer Backlash
- Shein's influencer trip to China backfired after facing criticism for portraying the company's labor practices positively.
- Influencers faced backlash and deleted sponsored posts due to the negative response.
Shein's Misguided Influencer Strategy
- Shein's influencer trip was unusual as it focused on labor practices, a sensitive topic given the criticisms against the company.
- The trip backfired, highlighting the difficulty of using influencers to address complex issues like labor exploitation.
Shein's Ethical Concerns
- Shein faces criticism for unsustainable practices and allegedly using cotton from Xinjiang, a region known for forced labor.
- The company exploits a loophole in U.S. customs to import goods from banned regions, raising ethical concerns.