11: HoA - Mark Tanner delivers the Skinny on China

Today we're chatting Chinese consumers and who better to hear it from than Mark Tanner the managing Director of China Skinny. China Skinny are the worlds most read weekly newsletter about marketing to Chinese consumers.

We chat about everything from the here and now, to some of the opportunities for Australian exporters. You'll be re-assured that Mark believes that the mid term looks positive for Australia. The way we've handled Covid actually reassures that our systems and processes work. Backing our 'clean green image' is one of trust & transparency.

Covid has opened up some new habits, new markets with access to more regions of China with the increased use of e-commerce. Activities like cooking at home has risen so how can we accommodate these new behaviours with Australian food and beverage products?

You can get in follow China Skinny and Mark Tanner  via his website (www.chinaskinny.com) & weekly newsletter.

We'd love for you to submit any questions @Humansofagriculture_ or reach out to me @ oli@humansofagriculture.com --- Send in a voice message: https://anchor.fm/humans-of-agriculture/message