"I can't quit" - Olivia Jenkins built a jewellery brand in honour of her mum

At the height of Covid in 2021, Olivia Jenkins felt her life was in "the perfect storm". Foremost in her mind was the loss of her mother, to cancer. It was at this moment that she decided with her partner (and now fiancé) Jack, that they would start a jewellery business, named after her mother. Jewellery was an area she was passionate about and had some retail experience in. She developed stylish and hard-wearing stainless steel products designed to work well with activewear. She was able to tap into the wellness industry boom and by 2026 her annual revenues would be close to £12m. Olivia explains to Sir Richard Harpin how she overcame imposter syndrome to build the business and reveals the lessons she has learnt along the way, covering everything from product development, to trade shows, external investment and marketing spend.

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