🌎 This week, Mateo sat down to chat with Bobby Armock. Bobby breaks down how he transformed a traditional CrossFit gym into a multi-service performance facility where personal training drives 52% of revenue. We get into the shift toward a family-based model, why consultations outperform quick sales, and how expanding services can unlock growth.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

Friction - (https://www.instagram.com/frictiongrandrapids/)

Friction (Website) - https://frictiongrandrapids.com

📺 Watch On:

https://www.youtube.com/@GymWorldWorldwide

🔥 Show Notes:

(0:00) The Real Value of a Coach

(3:41) Bobby's Journey and Initial Challenges

(8:17) Run a successful gym with Kilo (visit https://usekilo.com/)

(9:14) Rebranding and Expanding Services

(16:42) Scheduling and Team Management

(25:57) Intake Process and Data-Driven Approach

(30:46)Evaluation as the Call to Action

(41:18) Final Thoughts and Contact Information

This gym built PT into 52% of its revenue