
The Jim Fortin Podcast Ep 71: You Can Uplevel The BE-DO-HAVE Model Using Identity Transformation
23 snips
Nov 20, 2019 They explore why change feels impossible when your subconscious identity holds you back. The discussion covers how the reptilian brain enforces predictability and triggers anxiety. Listeners hear why creating from an old identity fails and how resistance often protects rather than helps. Practical reflection prompts and a mindset shift toward allowing new identity states are highlighted.
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Be First Then Do Then Have
- The Be-Do-Have model works only if you first become the person who can perform new actions.
- Jim Fortin illustrates with money and fitness: wanting more resources (have) first keeps you stuck in the old identity and old results.
Old Identity Recreates The Past
- Your current subconscious identity limits any Be-Do-Have attempt because you try to create a new identity from the old one.
- Fortin uses the Rolls Royce and $300,000 home examples to show inner voices that predictably reject radical upgrades.
Reptilian Brain Resists Identity Change
- The reptilian brain prefers predictability and pushes back against identity shifts, causing relapse into old habits.
- Fortin names 'predictability' and 'disintegration anxiety' as brain-based reasons momentum snaps back after early progress.



