Kyle Lacey is the CMO of Docebo, a public learning and development software company with 800+ employees, but he's not a traditional big-company marketer. He came up as a content marketer, built his own audience to 60,000+ followers on LinkedIn, and actually understands how digital content works today.
He tells us all about through the four buckets he uses to run content at a company this size: market and external comms, employee advocacy, executive thought leadership, and benchmarking and research.
We get into how he budgets and measures what’s working, why he’s more bullish on employee-led content than most CMOs, how to help execs post consistently when time is the real constraint, and why he believes the last differentiator in a world where everyone has AI is your people.