AI Explored Will AI Take Your Marketing Job? Here's What Two AI Experts Are Seeing
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Feb 26, 2026 
Rachel Woods, founder of DivvyUp and AI Exchange, builds AI workflows for marketing teams. Chris Penn, chief data scientist at Trust Insights, focuses on generative AI and analytics. They discuss how AI reshapes marketing roles, agencies using AI to scale, template-driven automation, agents as strategists, essential skills like critical/creative/contextual thinking, and signs you’re falling behind.
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Documented SOPs Become AI Leverage
- Agencies that already have documented SOPs can scale dramatically by teaching those playbooks to AI, turning a 2–3 week influencer vetting task into two hours.
- Rachel Woods shares an influencer agency example where AI processes thousands of applicants fast, letting teams focus on higher-value work.
Agents Argued To Build My Monetization Plan
- Chris built four agents (CEO, CFO, sales, customer) to analyze and argue about monetization for his newsletter and they produced a unified strategy in 45 minutes.
- He used Claude Code agents to generate tactical plans and revenue opportunities he hadn't executed.
Three C's Marketers Need With AI
- Chris Penn's three C's of valuable marketer skills: critical thinking, creative thinking, and contextual thinking.
- Contextual thinking means knowing where proprietary data lives and how to feed it to AI for unique competitive advantage.