Unlocking Africa The Incredible Story of Happy Coffee's Impact on Nigeria's Coffee Culture and Value Chain with Princess Adeyinka Tekenah
Episode 118 with Princess Adeyinka Tekenah, CEO of Happy Coffee, an indigenous Nigerian coffee brand and coffee solution company that has been actively dedicated to creating awareness about the Nigerian coffee value chain and improving the production and consumption of locally sourced Nigerian coffee since its establishment in 2015.
Despite facing challenges common to startups in Nigeria, such as limited funding opportunities, Happy Coffee has thrived through bootstrapping and reinvesting profits. They have actively designed innovative solutions to withstand shocks like the COVID-19 pandemic. Happy Coffee offers a range of coffee products sourced from the Mambilla Plateau in Taraba, in addition to providing services such as mobile café service, coffee catering for indoor and outdoor events, barista training, café setup programmes, and consultancy services.
What We Discuss With Princess Adeyinka
- What specific challenges did you face as a startup in Nigeria's coffee industry?
- What innovative solutions has Happy Coffee developed to address challenges within the Nigerian coffee value chain?
- How have you gone about forming relationships with farmers and investing in farms to strengthen the coffee value chain?
- How does Happy Coffee actively contribute to promoting the consumption of locally sourced Nigerian coffee?
- What are your thoughts on the belief that Nigerians or Africans in general don’t consume coffee or that there isn’t a coffee culture in Nigeria?
Did you miss my previous episode where I discuss Discovering, Developing, and Signing Emerging World-Class Football Players From Africa? Make sure to check it out!
Like this show? Please leave us a review here -- even one sentence helps!
Connect with Terser on LinkedIn at Terser Adamu, and Twitter (X) @TerserAdamu
Connect with Princess Adeyinka on LinkedIn at Princess Adeyinka, and Twitter (X) @Yinkaah
Many of the businesses unlocking opportunities in Africa don’t do it alone. If you’d like strategic support on entering or expanding across African markets, reach out to our partners ETK Group: