PodCraft by Alitu: Honing the Craft of Podcasting

Why Showing Up Long Enough Changes Everything [Classic]

12 snips
Jan 5, 2026
Join Mer Lafferty, an early podcasting pioneer, along with Gabe, Susan, Darren, and Andrea as they share invaluable insights. They discuss the power of consistency in building a back catalogue, addressing early fears, and evolving podcast formats. Mer recalls the early tech struggles, while Gabe highlights managing community engagement. Susan emphasizes the importance of educating listeners, and Darren focuses on defining a podcast's purpose. Andrea shares her journey toward a more conversational style, transforming audience connection.
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INSIGHT

Define Your Podcast's Core Why

  • Knowing your podcast's 'why' clarifies decisions and sustains long-term effort.
  • A vague purpose lets production choices and business plans become muddied.
ADVICE

Be Yourself And Iterate By Season

  • Accept experimentation and be unapologetically yourself rather than mimicking others.
  • Iterate between seasons to reassess what's working and drop what doesn't.
ADVICE

Relax Into Conversation

  • Lean into conversational tone rather than stiff scripting to build listener connection.
  • Relax and treat the show like a friend-in-the-ear to grow engagement faster.
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