The Espresso Hour

Watch Us Build A $1,000,000 Education Product In 30 Minutes - Espresso Hour E6

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Feb 2, 2023
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ANECDOTE

Ghostwriting Agency Experience

  • Nicolas Cole's first business was a ghostwriting agency, scaling to 22-23 full-time employees.
  • They produced thousands of articles, achieving a billion views, giving him expertise.
INSIGHT

Niche Down Ghostwriting

  • Ghostwriting is broad, requiring niche-down for effective teaching and scalability.
  • The most valuable, teachable ghostwriting skill is either Twitter/LinkedIn or email courses.
ANECDOTE

Email Course Success Story

  • Their business accelerated after launching a 7-day email course alongside their free guide.
  • This course walks users through the guide step-by-step, building trust and driving business growth.
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