Ep 414: Elon Musk & Twitter As An E-Commerce Channel With Jordan West

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With Elon Musk’s recent acquisition of Twitter, the internet is in a frenzy. What does this mean for eCommerce marketing in 2023? Should you be spending your ad dollars on Twitter?

In this episode, Jordan West talks about the marketing features and ad specifications on Twitter and whether or not it makes sense for your brand to use it as an advertising platform.

Listen and learn in this episode!

Key takeaways from this episode:

Advertising on Twitter to test out:

1. Twitter Promoted Ads. Ideal for measuring KPIs that are beyond CPA and Return on Ad Spend like Brand Lift. 
2. Twitter Follower Ads.  Ideal for growing your brand and building your Twitter following. 
3. Twitter Amplify. These allow pre-roll video ads on content, allowing you to sponsor videos from specific creators.
4. Twitter Take-overs. These allow brands to place sponsored ads in the What’s Happening section of the Twitter Home Page and on the Trending tab on the Explore screen, essentially hijacking the news feed to give the impression that there’s a lot of buzz around your brand.
5. Branded Hashtags Ads. These allow you to add visual components that automatically appear when someone uses your hashtag.

Ad Specifications:

Tweets: Max 280 characters 
Images Size: Similar to what you create for Meta. (1200px x 1200px)
Video Max Length:  2 minutes and 20 seconds.

• At this point, Twitter shouldn’t be used as a massive conversion engine, but instead as a top-of-the-funnel way to get people introduced to your brand.
• Think of Twitter as a great way to place your content in front of people without the expectation of a sale immediately.