Well that was fast. Apple apologized for the “Crush” Ad, saying they missed the mark on that one. Microsoft is launching a mobile game app store. Elevenlabs is getting into the music generating game. And of course, the Weekend Longreads Suggestions.

Links:

Apple apologizes for iPad ‘Crush’ ad that ‘missed the mark’ (The Verge)
Apple doesn’t understand why you use technology (The Verge)
Microsoft Plans Mobile-Game Store, Vying With Apple, Google (Bloomberg)
Apple to Power AI Tools With In-House Server Chips This Year (Bloomberg)
ElevenLabs previews music-generating AI model (VentureBeat)

Weekend Longreads Suggestions:

Tim Cook Can’t Run Apple Forever. Who’s Next? (Bloomberg)
World’s Biggest Construction Project Gets a Reality Check (WSJ)

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