Episode 60: Nurture Your Business: The Death of the Newsletter (why you should stop and what you should do instead) with Dana

This is a Nurture Your Business segment with Dana. In today's podcast episode she talks about why she thinks the newsletter should die, what to do instead of writing a newsletter and she gives examples of how to follow through with her suggestions.

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In this episode you'll hear:

• Traditional newsletters are a way of clumping everything together and sending it to your followers.
• Stop thinking your email list is one group of people.
• The people on your list is your community.
• When you send out a newsletter, assume they are all your groupies and want to hear from you.
• How to change the way you write your newsletter.
• Create a journey for people.

Recommended links and resources:

• Trello Training
• Boss Mom Facebook community

Can I quote you on that?

• Flip your mindset about how you think of your newsletter. – Dana
• Your list is your community, who wants to hear from you. – Dana
• Your opt-out is the best thing that will happen to your newsletter. It's making room for people who want to hear from you. – Dana
• When you write your newsletter, think of it as sitting down to coffee with a friend. – Dana
• Make a connection with your community through your newsletter. – Dana

Connect with Dana: Instagram / Periscope (her total happy place)

We love hearing from you guys! If you've got a question about today's episode or want to leave us some inbox love, you can email us at hello@boss-mom.com Or, you can always find Dana hanging out in our Boss Mom Facebook Community.

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