The Marketing Architects Where Did All the CMOs Go?
Aug 12, 2025
Explore why only 40% of Fortune 500 marketing leaders hold the CMO title, and delve into recent research revealing a rise in CMO tenure. The conversation highlights the evolving challenges CMOs face today, from balancing short-term results with long-term brand strategies to the unique hurdles for first-time CMOs. Discover how creativity and bold marketing campaigns are vital for brand fame amidst fierce competition. Plus, gain insights into how personal passions can shape effective branding in education and sports.
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Demand Creation Was A Rebrand For 'Brand'
- Elena recounts that the term 'demand creation' was coined to avoid saying 'brand' and has since been misapplied.
- She uses this to illustrate how marketers sometimes favor stories over data.
Titles Shift, Function Remains
- Elena highlights that only 40% of Fortune 500 marketing leaders use the CMO title today.
- Many firms keep the marketing function but rename it to chief growth or chief customer roles.
Combining Roles Can Help Or Hurt
- Angela warns combining product, comms, and marketing can align customer experience when executed well.
- She also cautions it can dilute long-term brand building if the CMO gets bogged down in operational tasks.
