Alison Seibert is the founder and principal of The James Collective, a boutique PR and integrated communications agency that captures the power of attention for leading lifestyle brands. TJC partners with high caliber CPG food and beverage, wine & spirts and travel companies who are dedicated to creating a more delicious and connected world.

Founded in 2015, The James Collective has grown to a bicoastal business with a portfolio of luxury, DTC and legacy brands that have included Jacobsen Salt Company, the 1 Hotel, Food52, Joseph Phelps Vineyards (owned by LVMH), Kermit Lynch, Hungryroot, Flowers Winery, Maille Mustard (a Unilever brand), Oishii, and more. Alison holds an MBA in International Business and both invests in and advises growing businesses in the CPG food, beverage, and travel industries, and is especially passionate about ventures led by the next generation of women entrepreneurs.

The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.

The James Collective

Website: https://thejamescollective.co

Instagram: https://www.instagram.com/thejamescollective/

LinkedIn: https://www.linkedin.com/company/the-james-collective/

Alison Seibert

Instagram: https://www.instagram.com/alisonseibert/

LinkedIn: https://www.linkedin.com/in/alisonseibert/

The PR Podcast

Facebook: https://www.facebook.com/ThePRPodcast/

Twitter: https://x.com/ThePRPodcast1

Instagram: https://www.instagram.com/theprpodcast_/

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248. Alison Seibert, The James Collective, on Lifestyle PR and Supporting Female Entrepreneurs