#238 Why Marketing Should Be Bonused On Revenue And Pipeline - Kyle Lacy

► What marketing should be responsible for? Kyle Lacy is SVP of Marketing @ Seismic. He's also Written 3 books and is a seasoned B2B tech marketer! 🎧 Have a listen to Kyle & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover: 👉 How to build brand authority 👉 How to make it easier for people to buy 👉 Creating top-tier digital and website experiences 👉 What’s working NOW when it comes to B2B marketing? 👉 Why marketers should be responsible for sales pipeline? 👉 How to bonus marketers successfully? ⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email KYLE LACY ★ LinkedIn: https://www.linkedin.com/in/kylelacy/ ★ Web: https://seismic.com/ Please check out our sponsors: ⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹ Chili Piper - Advanced scheduling software that helps B2B revenue teams double their conversion rates, increase customer satisfaction, and reach new levels of productivity - https://www.chilipiper.com/bgs ⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹ Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/ ⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹