Crafting Compelling Sales Copy with Paul Bigham Founder of Bigham Agency

Aug 31, 2017

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Today we have Paul Bigham one of the top direct response marketers and founder of the Bigham Agency.

Summed up in a nutshell --Paul Bigham helps make it easy for people to feed the hungry, house the homeless, clothe the naked and heal the sick. No small feat.

Brian Kurtz introduced Paul at a VIP Titan dinner as the largest non-Jewish contributor to the state of Israel. He has raised over a billion dollars for the state of Israel through direct mail.

Here's a glimpse of what you'll learn:

[1:05] Jeremy introduces his guest, Paul Bigham.
[2:00] How many direct response mailers have Paul and his team sent out?
[5:00] Paul shares some of the stories he's heard from Holocaust survivors.
[12:00] Lessons that Paul has taken away from his travels.
[14:00] What is IFCJ?
[16:00] Paul talks about how they market to donors and prospective donors.
[25:00] Why do Christians give to help Jewish people.
[26:30] What pieces of marketing work best?
[29:30] What works in the for-profit sector?
[32:00] Lessons learned from years developing sales copy.
[37:00] What are space ads?
[40:00] Common direct response and sales copy mistakes.
[44:00] How to design things better.
[48:00] Who has Paul learned from over the years?
[51:00] Determining sales copy length.
[53:30] Lifelong learning and helpful mentors.
[56:00] Giving opportunity a chance.
[59:00] What is the "Sock Rack Principle?"
[1:02:00] Providing 3 options.
[1:06:00] Paul's passion for baseball.
[1:09:00] How did Paul get into direct response marketing?
[1:13:00] Leaving a legacy.
[1:19:00] What type of clients do Paul and his team work with?

In this episode…

What does it take to create compelling sales copy? What methods and strategies work? How do you engage with the prospective customer in a way that compels them to take the next step toward your offer? On this episode of Inspired Insider, you'll hear from direct response marketing expert Paul Bigham. Paul opens up about a wide range of topics including crafting compelling sales copy, utilizing space ads, common mistakes made with direct response marketing, how to design things better, learning from mentors, leaving a legacy, and so much more! To hear Paul's story and the helpful lessons he has to share, make sure to catch this fascinating episode!

What stories have moved you to generosity? Can you think of a few of them? What was it about those stories that moved you in an emotional way? On this episode of Inspired Insider, you'll hear from business leader Paul Bigham. Paul retells a few stories that he's heard over the years from his travels to Ukraine on humanitarian aid missions to serve the Jewish community there. Paul's work and advocacy and better yet, the work of the group that he partners with are inspiring and moving. To hear more about this compassionate work and how it has impacted Paul, make sure to listen to this episode!

Are your company's marketing efforts getting the job done? Is your message really connecting with your customers and clients in meaningful ways? How do you know that is happening? What areas have you identified for improvement? On this episode of Inspired Insider, you'll hear from marketing expert Paul Bigham. Paul was kind enough to share several common mistakes that he has noticed marketers make over his many years in the industry. One of the big issues that Paul has noticed is readability in messaging. Paul shares one of his personal lessons, "Readers can't hear what you write until they see what you say." The lesson is, don't let your graphics or images get in the way of your messaging! To get more great tips like this from Paul, make sure to listen to this episode!

How do you improve upon your designs and messaging? What is your process of evaluating and determining if that needs to be done? On this episode of Inspired Insider, you'll hear from business leader and entrepreneur Paul Bigham. Paul walks through how he approaches improving designs as a marketer. One of the main points that Paul makes is when it comes to how the reader or customer will consume what you are putting out there. Paul's approach emphasizes putting yourself in the consumer's shoes. Make sure you get all the helpful insights and lessons from Paul on this helpful episode!

What does it mean to effectively serve your customers? Is it anticipating their needs? Is it responding to their feedback? Is it educating them on your subject matter? All of those are great ideas! On this episode of Inspired Insider, you'll hear from marketing expert Paul Bigham. Paul walks through lessons he has learned in his many years in sales and marketing. A particular lesson that Paul shares is what he calls the "Sock Rack Principal." This is a lesson he learned in while working retail in men's clothing. It basically explains that in order to sell something drab or mundane, you need a contrast or counterpoint. Paul's insights when it comes to sales and marketing are immensely valuable - learn more by listening to this episode!

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