It's Been a Minute Sam Reich on revamping the game show - and Dropout's success as a small streamer
Feb 6, 2024
Sam Reich, CEO of Dropout, discusses how his company is finding success in a competitive streaming market by revamping the gameshow format. They also play a game of 'would you rather' discussing scenarios like going on 'Shark Tank' or navigating a floor covered in lava.
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How He Acquired CollegeHumor
- Sam described acquiring College Humor for essentially no cash after the parent company rushed to sell.
- He framed the deal as taking the company for free while the seller retained some ownership.
Unscripted Comedy Resonates
- Dropout found audiences naturally preferred unscripted comedy and doubled down on it.
- Their game shows lean into comedy and discovery rather than traditional high-stakes competition.
Low Stakes, High Fun
- Low financial stakes let Dropout prioritize fun and lasting social bonds over dramatic suffering.
- Sam argues feel-good, low-stakes play creates contagious vicarious enjoyment for viewers.