
Entrepreneurs on Fire How Pre-Launching can Help You Validate Demand and Save Resources with Narek Vardanyan: An EOFire Classic from 2022
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Jan 31, 2026 Narek Vardanyan, serial entrepreneur and CEO of The Crowdfunding Formula, and founder of Prelaunch.com. He dives into why many products fail and how pre-launch methods test real demand. They discuss meeting customers early, using two-page reservation tests, and validating willingness to pay with real traffic and data.
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Build Only After Demand Exists
- Most product launches fail because creators build before confirming market demand.
- Spending 15 months and ~$300,000 often ends with meeting consumers too late.
Prelaunch Before You Build
- Pre-launch your idea early and measure what customers do, not what they say.
- Create a simple page, drive traffic, and validate interest before building.
Two-Page Reservation Test
- TCF tested product concepts with two-page sites collecting $10 reservations to validate demand.
- They tracked analytics to compare concepts and choose which products to develop.
