Entrepreneurs on Fire

How Pre-Launching can Help You Validate Demand and Save Resources with Narek Vardanyan: An EOFire Classic from 2022

4 snips
Jan 31, 2026
Narek Vardanyan, serial entrepreneur and CEO of The Crowdfunding Formula, and founder of Prelaunch.com. He dives into why many products fail and how pre-launch methods test real demand. They discuss meeting customers early, using two-page reservation tests, and validating willingness to pay with real traffic and data.
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INSIGHT

Build Only After Demand Exists

  • Most product launches fail because creators build before confirming market demand.
  • Spending 15 months and ~$300,000 often ends with meeting consumers too late.
ADVICE

Prelaunch Before You Build

  • Pre-launch your idea early and measure what customers do, not what they say.
  • Create a simple page, drive traffic, and validate interest before building.
ANECDOTE

Two-Page Reservation Test

  • TCF tested product concepts with two-page sites collecting $10 reservations to validate demand.
  • They tracked analytics to compare concepts and choose which products to develop.
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