Ep. 206 – Renegade Lawyer Marketing (Audio Book) – Chapter 19: What You Can Learn from My Mastermind Groups

In this chapter of Renegade Lawyer Marketing, Ben pulls back the curtain on what actually happens inside Great Legal Marketing’s confidential mastermind groups.

Spoiler alert: it’s not magic funnels, viral TikToks, or shiny new marketing hacks.

It’s fundamentals. Executed relentlessly.

Inside these closed-door sessions, successful solo and small firm lawyers from across the U.S. and Canada share what’s working—and what isn’t. And despite all the changes in media (Google, AI, YouTube, Instagram, TikTok, X…), the same truth keeps surfacing:

The basics still win.

In this episode, Ben breaks down the recurring principles behind thriving firms:

• Why most income still comes from referral systems—not ads
• The surprising power of monthly print newsletters (yes, snail mail)
• Why refining what works beats chasing new shiny objects
• The real leak in the bucket (hint: it’s not your marketing budget)
• How mastermind members build marketing equity in-house
• Why “likes” don’t deposit at the bank

If you’re spending money on marketing but not obsessing over relationships, referrals, and conversion, this chapter may sting a little—in the best way.

🎧 Listen now on Apple Podcasts or Spotify

Ben Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.com

What Makes The GLM Tribe Special?

In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers. 

One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixing
the actual practice of law with business building in the way that we are.

There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.