Something You Should Know

Effective Strategies to Be More Persuasive &The Surprising Power of Being Nice

31 snips
Jun 9, 2025
Abbie Maroño, a top behavior analysis expert and author of 'The Upper Hand', shares how mastering persuasion can enhance influence in personal and professional life. She discusses strategies to improve persuasive abilities and the psychology behind charisma. Joining her is Nicole Carlos, a health journalist and author of 'Your Brain on Altruism', who highlights the surprising health benefits of kindness and altruism. Together, they explore innovative communication techniques, the nuances of decision-making, and the fascinating role of genetics in human health.
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ADVICE

Five Principles Underpinning Persuasion

  • Understand five human decision-making principles to improve persuasion.
  • These include the brain’s role, survival drive, social connection, mind-body feedback, and unique self-identity.
ADVICE

Speak Their Language

  • Adapt your communication style to match your audience's priorities and worldview.
  • This makes people feel understood and more open to your message.
ADVICE

Use Loss Aversion to Influence

  • Use loss aversion by framing withholding information as a regrettable loss.
  • This tactic encourages cooperation, especially in high-stakes conversations.
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