Culture is built upon shared values, attitudes, beliefs, and behaviors, not just superficial perks.
These elements are crucial for driving how a team works towards a common goal and interacts.
volunteer_activism ADVICE
Building Intentional Culture
Define your team's values and translate them into specific, observable behaviors.
Reinforce these behaviors through rituals, recognition, and rewards.
question_answer ANECDOTE
Clorox Team Example
At Clorox, Sacha Connor's team adopted the corporate value "Work Together to Win."
They translated this into the behavior "We are teachers and we are students," reinforcing it through knowledge-sharing rituals and a "blackboard award."
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Sacha Connor, founder and CEO of consultancy Virtual Work Insider, argues that snacks are not culture. She says values and behaviors shape culture, especially in a remote world.This clip revisits one of our favorite moments of 2021 on the Creative Confidence Podcast. Listen to the full episode with Sacha and read a recap of the conversation on the IDEO U blog: https://ideo.in/well-said-sacha
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