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Paul Moore is one of the hosts of "How to Lose Money" - a wealth building podcast dedicated to the honest lessons learned in business. Paul is also the author of "The Perfect Investment - Creating Enduring Wealth from the Historic Shift to Multifamily Housing." The Perfect Investment teaches you… -The secrets used by the super-wealthy to attain and maintain their wealth over generations (and why you’re not invited to their party). -Why multifamily investing scored 460% better than the stock market on a key risk vs. reward ratio. -Why investing in flips, single family rentals, and small apartments is a not a path to multi-generational wealth for the vast majority of people. -Why US demographics, the economy, and the fallout from the last recession have caused the perfect storm for the success of this asset class. -How multifamily investors “partner” with the IRS to reap significant profits while paying virtually no taxes. (Your CPA may not know these tax codes, but you need to!) Wellings Capital - Paul's Investment Company - an income-focused multifamily real estate investment firm centered on providing stable, yield-producing investments. WHY MULTIFAMILY: "THE LARGEST RENTAL GROUP New households aged 18 to 30 are being driven by the second largest demographic wave in US history: the Echo Boomers. The 76 million children and grandchildren of the Baby Boomers. In addition to this demographic group’s sheer size, Echo Boomers are disenfranchised with the concept of home ownership. 75% of them are more likely to rent than own. THE SECOND LARGEST RENTAL GROUP The largest demographic group in US history: the Baby Boomers at 78 million strong. As this group transitions from homeownership to renting, they are likely to never own again. Additionally, the average lifespan continues to increase, thus extending this generation’s rental demands." THE NATIONAL HOME OWNERSHIP RATIO Home ownership has rapidly declined from 69.2% in 2004 towards the mean of approximately 64% today. This homeowner displacement has driven, and will continue to drive, households out of residential owner-occupied property to renter-occupied apartments. ECONOMIES OF SCALE GO BIG OR GO HOME!!! Economies of Scale start at a very high level. GO PRO. Large properties have access to professional property management firms on a different scale than smaller properties."

PAUL'S GREAT LESSON: In my personal life I am all about swinging for the fences. I love to invest in my family. I love to invest in relationships. I talk really loudly to strangers. I really want to care about people. As far as investing is concerned: I don't want to swing for the fences anymore. I used to believe in the double or nothing thing... the problem with that is the law of risk is commonly believed: low risk - low return, high risk - high return. We want to believe that! The truth is it is LOW RISK - LOW RETURN, HIGH RISK - HIGH POTENTIAL RETURN... HIGH POTENTIAL LOSS..." PAUL'S BIG WHY: "I want to thwart human trafficking and I want to rescue its victims... If you took the record profits of Nike, GM, Starbucks and Apple... combined them together and doubled it... That is the approximate annual revenue from Human Trafficking worldwide." ORGANIZATIONS TO SUPPORT: http://exoduscry.com and https://harvesthome.org WORDS TO LIVE BY: "Investing should be like watching grass grow or watching paint dry." - Paul Samuelson "Don't swing for the fences." "Get EDUCATED" "Find a good Mentor." HOW TO FIND PAUL: https://www.wellingscapital.com paul@wellingscapital.com TO SUPPORT PAUL'S WORK AGAINST HUMAN TRAFFICKING http://exoduscry.com https://harvesthome.org http://nefariousdocumentary.com Thank you to Paul Moore. Thank you so much for listening.

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