Spotlight Series | The Future of Virtual Try-On with FIT:MATCH CEO Haniff Brown

In their latest Omni Talk Spotlight Series interview, Chris Walton and Anne Mezzenga chat with FIT:MATCH Founder and CEO Haniff Brown. Haniff shares his unique background and inspiration for FIT:MATCH, a startup that is making waves in the virtual try-on space. With implementations already in the books at a number of Brookfield Properties' sites, Haniff and his team are attempting to change the way consumers shop for clothes. Walk into any one of their virtual fitting rooms and within moments consumers can expect to have a detailed view of their fit and body type as well as understand what products are right for them across a myriad of apparel retailers. This podcast will challenge your thinking about everything from online personalization to what the roles and looks of physical stores and fitting rooms may actually be in the future.

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