The Launch Decision That Sparked Cease-and-Desist Letters: Regulating a $95B Industry

Medical aesthetics is a $95 billion industry, yet it remains shockingly under-regulated.

Shirin Krall, founder of MARBL, set out to change this by building an AI-enabled marketplace that identifies safe, high-quality clinics. But doing the right thing for consumers sparked unexpected backlash and cease-and-desist letters from the industry.

David Savage explores Shirin's pivot from Revolut, the human impact of opaque tech, and why founders should tackle hard, societal challenges instead of trendy problems.

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