Tony Romo made Tom Brady rich(er).

The NFL is a made-for-TV game and networks embrace the entertainment value of broadcasting talent. Jeff Ward explains why Tom Brady has Tony Romo to thank for the $375 million waiting for him when he walks away from the game. It all started with the original rockstars of the booth, the Monday Night Football crew of Frank Gifford, Don Meredith, and Howard Cosell, and John Madden and Romo are the closest thing to the originals. Is Tom Brady the next star? It's a crazy gamble that likely won't pay off. Finding the next quirky, must-see analyst, is an inexact science.

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