Habits 2 Goals: The Habit Factor® Podcast with Martin Grunburg Behavior Architecture
How the Unified Behavior Model Was Unearthed—and Why This Is Your Last Chance to Join the Founders Cohort
The 8-Day intensive kicks off 12/11/25 on Maven.com.It’s designed to rapidly accelerate your understanding of UBM—and explode your effectiveness.
✅ 110% Money-Back Guarantee🔒 Zero risk, high upside🕓 Only 4 days left—sign-up closes 12/9
Learn more + enroll now:https://maven.com/thehabitfactor/behavior-architecture
Quick exercise: Close your eyes and think back to where you were last December—physically, mentally, emotionally, socially, spiritually, financially, and professionally.
Can you remember your vision? The goals you set? How did you hope 2025 would unfold?
In short, you probably had a few goals. So… how did it go? How much progress did you make?
10%? 25%? 0%?
If you crushed it, congratulations!!
Next week, Behavior Architecture – Founders Cohort kicks off!
Already a handful of PROFESSIONAL COACHES are enrolled!
That should tell you all you need to know.
It’s their job to understand and teach behavior—to help their clients achieve their GOALS!
Thus, New Year. New Science… New You?
» SAVE an instant $200 » Behavior Architecture
What is Behavior Architecture?
Let’s begin with what it is NOT.
It’s NOT hype.
It’s NOT marketing.
It’s A SCIENTIFIC framework that emerged from a 150-year behavioral science riddle.
You can find out more and read it yourself. UnifiedBehaviorModel.com
Your Excuses…
“I don’t have the time.”
That’s the opposite of architect mode.
You’re locked inside tenant mode—trapped within your own Behavior Echo-System (BES) by your existing HABITS, unable to step back and proactively DESIGN and architect your behaviors and goals.
To be fair, some people do have greater time commitments. That’s precisely why ~85% of the Behavior Architecture coursework is ASYNC. Meaning: you do it in your social media time, miscellaneous downtime, lunch breaks—your usual “lost time.”
“I don’t have the money.”
If this is a genuine issue, we’ve set aside a few scholarships. You can email me directly for more information.
“I’ve tried EVERYTHING—this won’t work for me.”
Two quick thoughts. First, you haven’t tried everything. UBM is brand new. This course is brand new.
Second, with that attitude, you’re right. If you truly believe nothing will work for you… nothing will work for you.
“What if it SUCKS? I’ve just thrown away money.”
Do NOT enroll if you don’t have a sincere desire to LEARN, GROW, and APPLY the principles.
There is a 110% money-back, risk-free guarantee, and you can read all about it here: Behavior Architecture (YES, that link saves you an INSTANT $200!)
From Tenant Mode to Architect Mode
Here’s where it clicks:
Most people live in Tenant Mode. Essentially, forever.
Tenant Mode is reactive. Mostly automatic.
At the mercy of their environment, emotions, default stories—and default behaviors (habits).
Your home is already designed.
You’re in it right now.It might be so comfortable, there’s no “reason” to leave.
That’s the catch.
Everyone gets pulled in.And most stay there as long as possible.
Just wait…When something shifts—and life is nothing but change—will you know what to adjust?
A deadline moves.A relationship ends.Your energy crashes.A habit, once solid, suddenly fades.
Where do you look?
INSTANT $200 Savings here→ Join the waitlist here and lock in your Founders rate
Cut through the chaos, the confusion, and the overwhelm with pure, scientific CLARITY.
🚨 The habit tracking controversy has finally been settled. Section 7.0 of the UBM whitepaper addresses every objection.
Done and Done. Read it here →
📄 Free habit tracking template: thehabitfactor.com/templates
📖 Full UBM whitepaper: Zenodo.org
📚 The trilogy that unearthed UBM:
🌐 Learn more: unifiedbehaviormodel.com
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit habits2goals.substack.com/subscribe