262. Mapping Client Touchpoints for Service-Based Businesses

Apr 7, 2026

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Discover the strategy behind creating meaningful client relationships. This episode explores the art of mapping the customer journey, from first encounter to loyal ambassador, and examines how service-based businesses can optimize every step for stronger engagement and lasting impact. Michelle shares insights gleaned from real client experiences, guiding you through the essentials of brand consistency, audience segmentation, and revenue opportunities. Elevate your business model and discover how intentional touchpoints drive genuine connection and sustainable growth! ------------------------ In today's episode, we cover the following:

The know/like/trust cycle
Case Study: Galavant Society
Streamlining your branding and client journey
In-trip and post-trip experiences
Case Study: Bloom RDH
Offer segmentation
Building a membership model
Building an alumni strategy
Speaker series branding strategy

---------------------- RESOURCES:

Episode 230: Client Case Study: Galavant Society
Episode 202: Creating DIML & Case Study Content Step-by-Step Guide
Episode 193: Client Case Study: Bloom RDH

----------------------- Stop managing software and start hosting your people. This episode is sponsored by Heartbeat. Create an authentic community today and start your free trial at Heartbeat.Chat/KMA. Once you're ready to upgrade your plan, use code KMA30 for 30% off.

P.S. Want to be a community member before creating your own? Join the Kiss My Aesthetic community there today at A pp.Heartbeat .Chat/KMA

----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- -- COFFEE -- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! -- ZENCASTR -- This episode is brought to you by Zencastr. Create high-quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma . -- AUDIBLE -- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard