
Freakonomics Radio Why the Left Had to Steal the Right’s Dark-Money Playbook
Oct 31, 2020
Tara McGowan, a progressive political operative and founder of Acronym, shares insights from her experience on the Obama campaign and the Iowa caucus app debacle. She discusses the necessity for Democrats to adopt strategies similar to Republicans' dark-money tactics to enhance their electoral success. The conversation also delves into the evolving role of social media in political campaigning and the importance of transparency and accountability in modern politics. McGowan emphasizes the significance of innovative approaches and addressing misinformation.
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Consultant Culture Shortcomings
- The for-profit consultant culture in politics often leads to repeated failures.
- This culture struggles to keep up with the rapid innovation in social media.
Authenticity in Social Media
- Effective political communication requires understanding and utilizing social media platforms authentically.
- Figures like Trump and AOC succeed because their social media presence reflects their true selves.
Campaign Finance Law Complications
- Tara McGowan's husband worked for the Clinton campaign, highlighting the complexities of campaign finance laws.
- They avoided discussing strategy and rarely saw each other due to legal restrictions.




