The Shopify Growth Show The DTC Playbook for BFCM 2025 (Part 2): How Smart Brands Win Q4 Without Wrecking Q1 - The Shopify Growth Show (#21)
Nov 4, 2025
Smart brands don’t just chase profits in November; they plan for January too. The biggest BFCM mistake? Not considering the long-term impact of Q4 strategies. Tune in for strategies on setting sustainable Q4 goals, evaluating customer acquisition quality, and crafting offers that build loyalty rather than attract deal-chasers. Learn how to optimize your ad spend, refine your messaging, and leverage email and SMS for higher engagement. Plus, find out how to avoid the post-BFCM hangover and set yourself up for Q1 success!
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Advertise One Big, Simple Number
- Do advertise big, simple numbers (use the largest percent or dollar amount) and avoid confusing tiered math.
- Avoid discounts below ~25% or $25 value for prospecting offers during Black Friday.
Launch Promotions Early And Test Longer
- Start holiday ad testing early in November and run prospecting offers for weeks, not just days.
- Do A/B tests on offers and emails now to reduce risk during the peak weekend.
Keep Stable Creatives And One Landing Page
- Avoid launching daily new ad creatives; keep a persistent landing page and let machine learning gather data.
- Use one hero creative that teases multiple deals with an "up to" message.