
The Powers That Be: Daily Sports People
Feb 14, 2026
Kyle Smith, fashion editor of the NFL and stylist to stars like Joe Burrow, shapes players’ off-field identities and league fashion education. They discuss Super Bowl week styling, the GQ Bowl and runway crossovers, Margot Robbie’s press-tour looks, Peter Mulier’s move to Versace, and how fashion builds new audiences for football.
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From Stylist To NFL Fashion Editor
- Kyle moved from celebrity styling to an invented NFL role after launching an Instagram and getting a DM from the league.
- His job grew organically as consumer products and players started routing 'fashion' requests to him.
Fashion As A Gateway To New Fans
- Football fashion can draw nontraditional audiences like Gen Z and queer communities into the sport.
- Clothing choices (band tees, streetwear) create cultural entry points for new fans.
Start Styling By Asking Who They Are
- Tell players to wear what reflects them rather than chasing unpaid brand trends.
- Use questions about personal taste (first concert, band tee) to start building authentic style.


