Skechers, TikTok, and Khaby Lame: Is Barrett Wissman Potentially Liable?

Can an arbitration provider force someone into arbitration who never signed the contract? In this episode of The Briefing, Weintraub Tobin partners Scott Hervey and Richard D. Buckley, Jr. break down the high-profile dispute involving Skechers, global influencer Khaby Lame, his management company KBL Services, and talent manager Barrett Wissman. At the center of the fight is a critical question of arbitration law: does the American Arbitration Association have jurisdiction over a non-signatory?

In this episode, they discuss:

• When non-signatories can be compelled to arbitrate
• Alter ego and veil piercing theories
• Agency law and representative capacity
• Whether the AAA can administer arbitration against someone who never agreed to it
• Strategic litigation choices when challenging arbitrability

If you handle contracts, endorsement agreements, arbitration clauses, or business disputes, this episode offers important insight into the limits of consent in arbitration.