What does it take to be rich? (Part 1 of 6)

Mar 4, 2026

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How Wealthy People Actually Think About Money (Part 1 of 6)

JOIN THE BE WEALTHY MASTERMIND

Want to join a room of entrepreneurs who think bigger about money? Email Katelyn@bewealthy.com with the subject line "Be Wealthy Podcast MM" to learn more. Brett and Katelyn kick off a six-part series breaking down how wealthy people actually think about their money.

In Part 1, they dig into what it really takes to be rich at every age - net worth, income, passive income, and home values across the median, top 10%, top 1%, and top 0.01%. Brett shares the three levels of problems framework, why Jeff Bezos drove a 1997 Honda Accord while worth $25 billion, and the uncomfortable truth that higher income does not equal higher net worth.

TIMESTAMPS

0:00 Introduction 3:04 The 40-Hour Question 4:27 Are You Spending Time on Your Money 5:07 The Case for Reading Books 6:16 Three Levels of Problems 12:49 Net Worth by Age 18:15 Top 10% at 30 19:46 Top 1% at 30 21:13 Top 0.01% at 30 24:10 Gary Keller and the Ford Taurus 36:40 Net Worth at 40 38:20 Net Worth at 50 39:18 W-2 Income vs Wealth 47:03 Income by Age 50:09 NFL Players and Financial Distress 52:33 Income Grows Slow Net Worth Grows Fast 55:20 CEO of Coca-Cola Makes $1.6M 56:11 Income Does Not Equal Net Worth 57:14 Passive Income Data 58:04 Shackled in a Prison 58:56 The Meredith Story 1:01:28 Top 1% Passive Income 1:02:36 4% of Households Get 80% of Dividends 1:03:50 Rihanna Built Wealth Outside Music 1:05:19 Home Values by Age 1:05:46 Your Home Is Not an Asset 1:09:32 How Brett Built Wealth in His 20s 1:11:17 Ownership Over Time 1:12:23 Recap and Three Action Items 1:13:36 Action 1: Track Net Worth Monthly 1:14:56 Action 2: Build a $50M Wealth Plan 1:15:59 Action 3: Path of Money Exercise GET CONNECTED Website: www.BeWealthy.com YouTube: youtube.com/@bewealthybrett Instagram: instagram.com/bewealthybrett Facebook: facebook.com/brettbewealthy X/Twitter: x.com/bewealthybrett FREE RESOURCES Free Tools & Downloads: https://www.bewealthybrett.com/resources Cost Segregation Studies & 45L Tax Credit: SingleFamilyCostSeg.com Infinite Banking Education: SaveLikeaBank.com Self-Directed IRA: MaxOutRetirement.com Trust & Entity Structure: SetupMyEstate.com Off-Market Deals & Direct Mail: TheMagicMailers.com 1031 Exchange: Exchange1031Now.com Bookkeeping & Financial Services: BooksOffMyPlate.com PPC & Digital Marketing for RE Investors: ScaleMyDeals.com ABOUT THE SHOW The Be Wealthy Podcast brings entrepreneurs the strategies to grow their business - then teaches them how to think about their money. Because wealth is far more than money - it's freedom. Hosted by Brett Tanner & co-pilot Katelyn Mitchell. Mission: Get Free.

DISCLAIMER

Be Wealthy and its affiliates do not provide tax, legal, or accounting advice. This material has been prepared for informational and entertainment purposes only, and should not be relied on for tax, legal, or accounting decisions. Always consult your own advisors before taking financial action.