138: What to Say When Allocators Ask “What Makes You Different?” | Story Snacks Series

Every allocator asks: “What makes your boutique different?”

And most fund managers default to something like, “Our people are great!” or “Our process is best-in-class!”

Which is fine. It’s just… also what everyone else says.

In this episode, Stacy explains why saying “We’re better” in meetings won’t do you any favors and why being different (even if it’s uncomfortable) is the best way to stand out to allocators. 

Listen in to learn:

• Why you don’t want to make up differentiators in the moment

• Why trying to be polite is the fastest way to blend in and be forgotten 

• The Truism Test (a fast way to spot a “differentiator” that’s actually table stakes)

• The prompt that reveals where you’re out of consensus with your peers (and why that’s your edge)

• Why the best differentiator often takes a little courage to say out loud

This is Story Snacks, a bite-sized, jam-packed series for fund managers who are ready to master strategic storytelling in under 20 minutes a week.

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