If you’ve ever known you should be charging more but felt stuck on how to actually get clients to say yes, this episode is for you.

In today’s conversation, I break down Lever One of the No BS Business Model: how to increase the real and perceived value of your offer so premium pricing feels natural, aligned, and ethical.

This is the first step to closing higher-priced clients without pressure, overpromising, or chasing people who “need to think about it.”

If you’ve calculated your freedom number and realized your current pricing doesn’t support the life you want, this episode will show you exactly how to bridge that gap, starting with how you position and sell your work.

Tune into this episode to hear:

Why simply raising your prices rarely works on its own
Why free proposals quietly hurt your authority, positioning, and profitability
Why clients often don’t really know what they need — and how to lead them to better outcomes
How to increase perceived and real value without adding more work
What matters more than your online presence

Resources mentioned in this episode:

Get on the early readers list for Scale Solo: noBSmastery.com/book
Join the March Bootcamp: noBSmastery.com/bootcamp
Download the Freedom Calculator: noBSmastery.com/price

Ep 286: How to Hit Your Freedom Number: Lever 1