Culture Study Podcast How Algorithms Are Changing the Way We Speak
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Sep 10, 2025 
In this engaging discussion, Adam Aleksic, a linguist and creator behind the popular Etymology Nerd platforms, explores how algorithms are reshaping our language. He delves into the rise of internet slang and the influence of social media on communication, including how phrases like 'Let's Go Brandon' evolve through digital culture. Aleksic highlights the tension between authenticity and marketing in modern advertising, while reflecting on how these linguistic changes affect cultural identity and personal expression in today's digital age.
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When A Joke Word Takes Over
- Aleksic describes overusing the slang 'W' as a personal joke that became annoying to friends.
- He admits even linguists get swept up in meme-driven speech.
Context Collapse Enables Appropriation
- Context collapse makes listeners accept and reuse language without origin awareness.
- Aleksic explains how algorithmic recommendations erase original community boundaries and enable appropriation.
Crediting Originators Evolved
- Aleksic recounts the Renegade dance controversy where originators were later credited.
- He contrasts earlier failures to credit creators, like 'on fleek', with newer calls to recognize originators.
