The Multi-Restaurant Ordering Experience | Season 5, Vol. 5: Kitchen United

In the latest episode of Hospitality Hangout podcast, Michael Schatzberg “The Restaurant Guy” and Jimmy Frischling “ The Finance Guy” chat with Atul Sood, Chief Business Officer at Kitchen United to explore the multi-restaurant ordering experience.

Sood shares his background that included leading global food delivery partnerships for McDonalds during a time Doordash and Postmates were just getting off the ground and UberEats didn’t exist. He had the opportunity to set up global partnerships in the United States, Singapore, Canada, Australia and more.

When asked what makes Kitchen United unique, Sood says, “we are front and center where people live and work. We have a front of house in each physical location. So consumers can walk in place an order on a kiosk and take their food to go. We allow for multi-concept ordering.” He adds, “We are excited because we've been around for four years now and we've learned a lot.”

Sood says when asked about Kitchen United acquiring ghost kitchen developer Zuul, “The ability to acquire a team that was that knowledgeable in the space and that had been pioneers in their own right in New York City was an opportunity that we just couldn't afford to pass up.” Adding, “In addition to getting their technology stack which is very complimentary to ours and really the driver behind this infrastructure business.”

Sood talks about food halls and Kitchen United’s partnership with Westfield Malls, he says, “It's been in a test for nearly nine months now ten months now and really what we're doing is we're enabling two different groups of customers to get access to the food court and other restaurants around them all.” He adds, “the first group is people who live close by who used to have to commute into the mall to get the food, now they can get it through delivery and by the way we make the delivery process a lot easier for the driver instead of having to park go into the mall go up the escalator.”

To hear about Zuul Market consolidating group ordering technology, how the delivery process was streamlined and Kitchen United’s partnership with Kroger supermarkets tune in to this episode of Hospitality Hangout.

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This syndicated content is brought to you by Branded Strategic Hospitality.

Episode Credits:

• Sponsored by: DirecTV
• Produced by: Branded Hospitality Media
• Hosted by: Michael Schatzberg, JImmy Frischling
• Producer: Julie Zucker
• Creative Director: Adam Levine
• Show Runner: Drewe Raimi
• Post Production: GrodMedia

www.thehospitalityhangout.com

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