CEO Coaching International Podcast David Desharnais On Driving Your Company from Stagnation to Breakout Growth
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Oct 15, 2025 David Desharnais, a seasoned CEO and coach at CEO Coaching International, dives deep into breaking company stagnation. He reveals how many stalls are self-inflicted, often tied to unclear strategies. David stresses the importance of strategic partnerships as growth multipliers and emphasizes the need for solid metrics for tracking success. He also highlights the flywheel concept, advocating for sustainable growth through understanding core business values. With insights drawn from his extensive experience, he provides a practical playbook for CEOs aiming for breakthrough growth.
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Partner Pivot That Created Pull
- David's fintech startup shifted from direct sales to embedding tech inside partners' workflows and focused 80% of investment on indirect channels.
- That strategic partner pivot created pull, recurring toll revenue, and led to an acquisition.
Fix Friction In Business Model
- Revisit your business model to remove friction: move to subscription or longer-term recurring revenue when possible.
- Also examine supply-chain levers like vendor-managed inventory, financing, and bundling to unlock growth.
Reframe What Business You Are In
- Reframe what business you're in (e.g., transportation vs. a data/AI company serving transportation) to unlock new partners, capital, and roadmap focus.
- Category framing shifts buyer conversations and enables platform moves to sell more to existing customers.
