Why Product Marketers Need Data

Data is changing the way we do business. But how is it changing the way we do product marketing.

Rebecca Kalogeris, VP of marketing at Pragmatic Marketing, is joined by former Pragmatic instructor and product marketing expert Kirsten Butzow to discuss the importance of being both market- and data-driven to tell the right story to your audience and market. Kirsten details examples of businesses have utilized data to improve their business, or struggled without using data. Get the insider’s look at product marketing and data and listen now!

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