The Indy Author Podcast

The Digital Landscape for Ebooks and Audio with Greg Keogh - #301

18 snips
Aug 19, 2025
In a conversation with Matty Dalrymple, Greg Keogh, engineer and co-founder of Curios, shares his passion for transforming the digital landscape for authors. He discusses how independent writers can gain control over their intellectual property and maximize profits through direct sales. Greg highlights the challenges of subscription fatigue and the significance of audience data. He emphasizes the benefits of platforms like Curios, which help streamline sales and improve discoverability, ensuring authors can thrive and connect with their readers.
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INSIGHT

Digital Content Can Go Viral Years Later

  • Digital content enjoys an effectively unlimited lifespan and can go viral years later.
  • That longevity enables late discovery and renewed revenue long after initial release.
ADVICE

Keep Your Intellectual Property

  • Retain IP rights when possible because content is a transferable, multigenerational asset.
  • Treat rights as strategic assets that can yield future upside like adaptations or catalog value.
ADVICE

Build Audience Before Licensing Rights

  • Consider building an independent audience before accepting broad rights deals from publishers.
  • Use direct sales to compound readership and retain control while your catalog grows.
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