Business of Apps Podcast #223: “AI breakthroughs: revolutionizing mobile app marketing" App Promotion Summit San Francisco panel
Dec 16, 2024
In a captivating panel, Lindsey Witmer Collins, CEO of WLCM, Jillian Arnold, co-founder of Snapback Returns, Xenia Kupriyanova from Houzz, and Nancy Roberts of Craftsman+ discuss AI breakthroughs in mobile app marketing. They explore how AI revolutionizes user engagement and retention strategies. Arnold highlights her app's innovation in simplifying returns, while the group shares insights on using AI for efficient market research and creative learning. They stress the importance of adapting to evolving AI tools and mitigating societal biases.
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Finding the Right AI Tools
- If unsure which AI tool to use, ask AI for recommendations.
- Use AI-powered search engines like Perplexity to find relevant tools.
AI for App Store Review Analysis
- Jenny Pollock uses AI to analyze app store reviews, summarizing key feedback.
- She extracts pull quotes to understand user sentiment quickly.
Choosing AI Models
- For reliable search and information, use Perplexity.
- For creative writing, ChatGPT is a good choice.