Research Matters

Adam Hoffman on how to help teens become successful adults - Research Matters S2E11

Mar 24, 2026
Adam Hoffman, an assistant professor studying social identity and adolescent development, explains how simple identity-affirming practices can support teens. He explores social media’s role in identity salience, identity exploration during adolescence, school and community interventions, and work with Native youth and representation in media.
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INSIGHT

Affirmed Identities Protect Mental Health

  • Affirmed and supported social identities protect adolescent mental health and motivation.
  • Conversely, stigma and discrimination raise depression, anxiety, and lower self-esteem and drive.
ANECDOTE

Research Partnership With Eastern Band Of Cherokee

  • Adam Hoffman began working with the Eastern Band of Cherokee Indians after connecting with the American Indian Center at UNC.
  • He involves community partners throughout research to ensure studies are meaningful and beneficial.
INSIGHT

Reservation Schools Buffer Stereotype Exposure

  • Reservation school Native youth listed fewer stereotypes than peers in local public schools.
  • Immersion in a tribal community appears to buffer exposure to external stereotypes during middle school.
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