The Daily What the 2020 Campaign Sounds Like
Aug 22, 2019
Astead W. Herndon, a national politics reporter for The New York Times, dives into the impact of music on the 2020 campaign. He reveals how playlists at rallies can reveal candidates' values and target demographics. Herndon discusses the strategic use of cultural elements to shape public perception, highlighting how artists influence political identities. The analysis contrasts musical choices by different candidates, illustrating how soundtracks can cultivate community and authenticity, thus playing a crucial role in voter engagement.
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Authenticity vs. Pandering
- Obama's embrace of cultural figures felt authentic, while Clinton's attempts at modern dance moves were seen as pandering.
- Black voters in Baltimore cited Clinton's dance moves as inauthentic outreach.
Trump's Rally Strategy
- Trump's campaign rallies resemble concerts or megachurch experiences.
- Herndon analyzes how Democratic candidates use music differently, considering the high energy of Trump's rallies.
Sanders' Consistent Messaging
- Bernie Sanders' playlist, featuring songs like "Brooklyn Go Hard", reflects his focus on political revolution.
- His consistent messaging resonates with supporters who value his authenticity.