Inside Aesthetics Ep 134 How to Be the Clinic That Survives COVID-19| Richard Crawford-Small & Rick O'Neill
Episode 134 hosts Richard Crawford-Small & Rick O'Neill (Co-founders of 'Aesthetic Entrepreneurs' and are based in the UK)
Richard has been in the industry for over 15 years and specialises in sales and marketing. His main passion lies in fusing healthcare and technology together.
Rick's expertise is in digital marketing and has over 20 years experience in the field. He consults and advises on the digital marketing needs for numerous aesthetics businesses globally.
Richard and Rick combined their skill sets together to provide a full range of complete business support services for aesthetic practices and injectors - known as 'Aesthetic Entrepreneurs'.
00:00 Introduction 01:04 Catching Up on Lockdowns and Global Differences 04:55 Why Some Clinics Recovered Faster Than Expected 10:59 Mindset and Communication During Business Shutdowns 18:27 Digital Transformation and Online Growth Strategies 26:25 Common Mistakes New Clinic Owners Make 33:29 Overcoming Overwhelm and Building a Clear Plan 41:37 The Shift Toward Virtual Consults and E Commerce 48:53 Understanding the Patient Journey From First Contact to Retention 52:09 Why Patient Experience Now Matters More Than Treatment Alone 61:45 Building Community and Automating Follow Up Systems 68:49 Creating a Strong Personal Brand and Standing Out 76:38 Social Media Engagement Versus Follower Numbers 80:09 Authentic Marketing and the Decline of Influencer Hype 86:34 Final Advice on Growth, Differentiation and Long Term Success