The B2B Content Show Why 99% of B2B Videos Suck | EventShark Pod #20 with Ademola Adelakun
Nov 7, 2025
Join Ademola Adelakun, founder of A2 Media and a B2B video guru, as he shares insights on what makes B2B videos fail. He discusses the importance of centering the viewer, leading to more engaging content. Ademola introduces his unique 'content spine' approach to streamline video creation for sales effectiveness. He also shares tips for handling client feedback, recognizing red flags, and his preferred editing tools. Plus, discover examples of great B2B content that resonate with audiences!
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Personify Features To Build Relatability
- Effective B2B content gives features personality to help prospects relate.
- Ademola praises Close for personifying features to connect with users emotionally.
Quit Shooting To Save Creative Energy
- Ademola stopped doing on-set shooting to preserve his energy and shoot personal projects.
- His team focuses on post-production while partnering with trusted shooters.
Build A Content Spine
- Use a "content spine": map every belief a prospect needs before buying and build series to address each one.
- This prepares prospects so calls take less time and close faster.