The Rebels Changing Ultrarunning And Lessons from 100 Miles with Emory Atterberry and Jeremy Bohnett

Feb 27, 2026

Emory Atterberry, former college lineman turned mountain runner and Hyperlyte co-founder, and Jeremy Bohnett, through-hiker-turned-100-miler and Hyperlyte co-founder, share candid stories. They talk about transforming identity through long races. They discuss simple, high-sodium/high-carb fueling, practical race strategies, balancing family and business, and building a gritty brand that reflects trail culture.

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ANECDOTE

Through Hike Sparked A 100-Mile Journey

Jeremy transformed his life after rehab by through-hiking the Appalachian Trail in 2010, which reignited his passion and led him into running and eventually 100-mile races.
He used thru-hiking skills to handle mountain ultras where he often walks more than he runs, turning trekking-pole pacing into race advantage.

ANECDOTE

Football Lineman Turned Mountain Ultramarathoner

Emory was a 300-lb college offensive lineman who played six years at West Texas A&M before a broken foot ended that season and prompted a transition to running.
He rediscovered a sensory-driven push by joining a local run club in 2019 and shifted from team sports to mountain ultras.

ADVICE

Limit Aid Station Time And Be Patient

Keep relentless forward progress by minimizing aid station time: decide before you arrive to get what you need and move on, eating while you walk if necessary.
Be patient with learning the 100-mile distance; most lessons come from racing, not training runs.

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